Recently, the Union Minister of Textile, Commerce & Industry, Consumer Affairs, and Food & Public Distribution launched the website of Kasturi Cotton Bharat.
It is a joint initiative by the Ministry of Textiles, the Cotton Corporation of India, and Trade Bodies & Industry.
Objective: To work on the principle of self-regulation by owning complete responsibility for Branding, Traceability, and Certification of Indian Cotton to enhance its’ competitiveness in the global market and create a sustainable ecosystem for all stakeholders involved.
The website provides a digital platform for necessary information and updates on these initiatives and highlights the registration process for ginners to produce Kasturi Cotton Bharat Brand.
The Cotton Textiles Export Promotion Council (TEXPROCIL) the apex body has been designated as the implementing agency for Traceability, Certification and Branding of "KASTURI Cotton India".